Why Most ‘Revolutionary’ Ai Tools Fade Fast
I am not so sure. If I am honest, I think much of what we are seeing now will end up as two or three use novelties. Interesting for a weekend, then quietly forgotten.
That might sound hopeful, perhaps even a little selfish, because no part of me wants to see our industry handed over to something that can outthink us. But more than that, I do not believe the people marketing these tools are really thinking about what consumers actually want.
The other day I watched a three minute video from a tech influencer. They were raving about a new AI platform that lets you insert yourself into a fully animated movie, control the plot, and design every scene. According to them, this would bury Netflix and become the next great entertainment platform.
Is it cool? Absolutely. Will people try it? Without question. Will it become something they use every day? I cannot see it.
Here is why. Most people do not have lives that can accommodate this sort of thing. They come home after nine or ten hours at work. They cook, they tidy up, they deal with the dozens of small duties that keep life moving. Then, maybe, they sink into the sofa for an hour before bed. Do they really want to spend that time crafting a film narrative, designing characters, building sets and writing plot twists? I think the reality is that they want to be told a great story, not spend their precious free time making one from scratch.
Personally, if I have the choice between watching Joaquin Phoenix command a scene with his brilliance, or spending hours creating a storyline only to watch myself as a video game avatar move through it, I know exactly which way I would go. Maybe something like this will upend streaming as we know it. But over the last few years of AI hype, I have seen countless tools hailed as groundbreaking and world shifting that have left very little impact.
We will see what happens.